Introduction
Quick Promotion Video for OSM
Company Website: www.osm-pearls.com
Introduction (Ruini Weng, Muxuan Zhang, Yueyang Hu, Cesar Garci)
Purpose (Ruini Weng)
With permission from OSM Corporation, a detailed analysis of the company's business will be conducted. The purpose of this report is to analyze and understand the two business processes of OSM, manufacturing process for structure and marketing process for dynamic, and we are focusing on analyzing the information systems that support these two business processes, which are the RFID and QR intelligent supervise information system and the QR code marketing of industrial Internet logo analysis system. We are expected to provide suggestions for potential problems that the company may have in these two areas. We will also use analysis techniques such as Gantt Charts or the Five Forces Analysis to conduct in-depth analysis of OSM's operations, and ultimately form reports and blogs to display the results. I believe this practice can help our team improve business analysis capabilities and gain knowledge about cosmetics company operations.
Thesis statement (Muxuan Zhang)
The information systems OSM used in the selected business processes (manufacturing for structure and marketing for dynamic) provide it a competitive advantage and support its business strategy. For example, in the marketing process, OSM combines the QR code marketing system with industrial Internet logo analysis, collects data information through big data technology, organizes and analyzes promotional products and consumer behavior to form a portrait. In the manufacturing process, OSM uses RFID and QR code intelligent supervision systems to monitor the pearl-making process. The information management system plays an important role in Chinese brand OSM. Information management systems are an integral part of helping OSM gain a foothold and expand in the cosmetics market.
OSM Co., Ltd., located in Deqing China, the birthplace of pearl cultivation technology in the world, was founded in 1967. It is a global pearl industry leader committed to scientific research, processing, sales, breeding and cultural display with human health and beauty as its own responsibility. It mainly engaged in cosmetics, health care products and jewelry series products. OSM is a medium-sized private enterprise with more than 2,000 employees. The company has now established a sales network all over the country, with more than 200 sales outlets, and implemented the national joint warranty, established a member club, now has tens of thousands of members. Consumers can go to the "OSM" jewelry counters at any time to enjoy after-sales service.
We have contacted Anquan Yang, who is OSM's general chief executive officer, senior engineer, and vice president of Pearl Research Institute in Deqing China; He agreed to have an interview about OSM's information system.
CEO Anquan Yang: +86 13306726918
Email: osmbiotech@163.com
